Edelman has appointed Roger C B Pereira, CEO & MD of R&PM:Edelman as Global Vice Chairman effective July 1.
The first person to be appointed to this position from an emerging market, Roger will serve as a voice of ‘BRIC’ and Emerging Markets in Asia for the firm in Europe and North America. He will work closely with Edelman’s Global Client Relationship Managers (GCRMs) and large-client leads to provide an Emerging Markets perspective to global stakeholder engagement and communications strategies.
Roger C B Pereira, an Ad industry veteran at the time, branched out into PR to found the firm in 1987 at the instance of the legendary JRD Tata. The firm started with the most challenging projects for The National Dairy Development Board, Hindustan Lever and the Department of Atomic Energy (Government of India) to The Leather Industries of America. Between December 1985 and April 1987, Roger consulted with several Governments around the world on development issues. His wise counsel through the 1990s and 2000s for companies looking to make a market entry into India, manage their reputation or successfully overcome challenging crisis situations have earned him respect as one of the most sought after communications advisors from India.
Edelman also appointed Robert Holdheim as MD and Country Head for India. A veteran of Edelman Frankfurt and London and current Head of Edelman New York’s Corporate Communications Group, Robert Holdheim will succeed Roger C B Pereira.
(Source: Edelman Release)