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BM has come out with its Asia-Pacific Corporate Social Media Study for 2011.

Key findings from the study include:

• 81% of top Asian companies have a branded corporate social media presence, over double the figure for 2010 and in line with the 84% of Fortune global 100 firms
• 31% of companies use at least three social media channels, up from 3% in 2010
• 19% of companies still have no official corporate social media presence
• 30% of companies use social networks for corporate marketing and communications, up from 20% in 2010
• 28% of companies use micro-blogs for corporate marketing and communications, up from 18% in 2010
• 62% of social media channels surveyed were inactive, and the same percentage of companies do not promote their social media channels on their homepages

Regarding India, my colleague, Salil Jayakar from Mumbai writes in the report : Indian companies’ preferred channel is social networks, with almost 60% of companies using Facebook, as well as Google’s Orkut, as opposed to some 30% using Twitter. Only 10% of companies surveyed are using online video in any way for corporate marketing or communications.

Here is the study:

We recently mentioned about the introduction of the PR Lions at Cannes starting this year. Well there is another good news. We heard from PRCAI that the Cannes committee ‘has invited Prema Sagar, Founding President of PRCAI and Principal & Founder, Genesis Burson-Marsteller, to be a member of the global jury. Prema is the only representative from the Indian public relations industry to be on the global jury.’

In a press announcement, Prema Sagar said, “The PR Lions bode well for the future of public relations as it will encourage even more integrated work with other forms of communication and improve both the value and perception of public relations. This award will provide a global platform for agencies and corporations to showcase their outstanding work.”

The new PR Lions award categories will broadly include Sector Related PR, Product & Service, and Technique and will be judged for Strategy, Creativity & Originality, Execution and Results. The winners of the first ever PR Lions and Grand Prix will be honoured in Cannes on June 22, 2009.

Our congratulations to Prema. This is indeed a good news for the Indian PR industry.