Digital, social media, PR and communications trends, tools, & thoughts

Archive for the ‘branding’ tag

More brands are looking at PUBLIC RELATIONS as a new tool


Some of world’s best brands have been built with PR. With rising media costs and lack of deep pockets to spend, many brands are seriously considering using PR in a big way to promote their brand in the most cost efficient manner. Recently I was chatting with few of my friends who are working on Read More

Assocham says Indian PR industry is USD 3bn. Is it really that big?


ASSOCHAM yesterday released a report on the Indian PR industry, which came as a bit of a surprise. I though they aptly called it a ‘random’ survey. It came out of nowhere. On one hand, this report is a positive development with industry associations now starting to conduct studies on the PR industry. PR researchers Read More