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Digital, social media, PR and communications trends, tools, & thoughts

Archive for the ‘branding’ tag

More brands are looking at PUBLIC RELATIONS as a new tool

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Some of world’s best brands have been built with PR. With rising media costs and lack of deep pockets to spend, many brands are seriously considering using PR in a big way to promote their brand in the most cost efficient manner. Recently I was chatting with few of my friends who are working on Read More

Assocham says Indian PR industry is USD 3bn. Is it really that big?

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ASSOCHAM yesterday released a report on the Indian PR industry, which came as a bit of a surprise. I though they aptly called it a ‘random’ survey. It came out of nowhere. On one hand, this report is a positive development with industry associations now starting to conduct studies on the PR industry. PR researchers Read More