Chronicling digital marketing trends & experiences, online tools & tips
Archive for the ‘advocable’ tag
- The Domino’s Effect – Domino’s brand cultivated over 49 years…damaged in 30 minutes or less. The latest viral video on the Web today isn’t related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today’s social video frenzy is a real time case study of what happens when the employees of a franchise use online video to inadvertently cause a global domino effect that financially and emotionally impacts other franchises, employees, customers as well as bruising the corporate brand overall.
- Savvy & Energetic: Keys to Real PR – If you think you’ll annoy the media then STOP. Reporters need PR people. We give them stories. Even though members of the media may be busy, prove to people that you’re the real thing, and this genuine, concerted approach will open ears. You will establish yourself not only as a source of useful information, but also as a person in a helpful relationship. Often, the most important part of the PR cycle involves what happens after the pitch! It’s all in the follow-up. Say that last sentence a few times. Please.
- Hanging Tough – In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new market: ready-to-eat cereal had been around for decades, but Americans didn’t see it as a real alternative to oatmeal or cream of wheat until the twenties. So, when the Depression hit, no one knew what would happen to consumer demand. Post did the predictable thing: it reined in expenses and cut back on advertising. But Kellogg doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies.
- The Rise of Asian Brands | Reputare – Between 2001 and 2005, the number of Asian brands in the BusinessWeek top 100 has doubled to eight. This is no small achievement – especially if you consider the fact that this period has also seen intense and merciless global competition in which powerful incumbent brands from developed economies could delve into their deep pockets to win market share in the new emerging markets. What’s happening? What’s changing?
- A letter to young job seekers – Be prepared with an elevator pitch. Most interviews will start with “Tell me about yourself.” Prepare a one-minute spiel that highlights your strengths and personality, then practice it before your interview. You don’t want to recite mechanically, but you also want to sound ready and polished.
- PDF: Social Media Tools Popular Among Marketers & more – Michael Stelzner interviewed some 900+ Internet marketers to determine how they are using social media to promote their businesses, what social media tools are more popular among marketers, how much time are they spending on social media sites and so on.
- 5 Essential Traits for Community Managers – As corp comm managers today need to play role of community managers for their companies and engage with communities online, they might as well gear up and know what it takes to be a good community manager.
- The 6 stages of Twitter media coverage hell – The media does this with every truly major Internet phenomenon that comes along. It happened with the Internet itself, then e-mail, then the Web, then the tech bubble, then social networking and now Twitter. Here are the 6 stages of media coverage hell that the press and the TV networks are putting us all through.
- 5 Elements of a Successful Facebook Fan Page – For many companies a FacebookFacebook reviewsFacebook reviews fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific elements that I believe have helped create fan pages with large, engaged, followings.
- How a Jewellery Store Can Use Social Media to Promote Their Brand | WATBlog.com – Web, Advertising and Technology Blog in India – Have an online jewellery design contest. If your target is youth, the college crowd then have them design the kind of design they love to see. Have a community on Facebook where the participants could interact and showcase designs. Give the winners some coverage and of course have prize. You have just used social media not just for branding but also for market research and feedback as well, not to mention a collection of designs.
- How to Build a Reputation Monitoring Dashboard » aimClear Search Marketing Blog – This post is a guerrilla tutorial for building a totally free reputation monitoring dashboard, suitable for personal/corporate use or reselling to an agency client. You’ll be able to easily build a tool where nobody can even whisper your business keywords, in a positive or negative light, without your awareness.
- Nielsen: Twitter’s growing really, really, really, really fast | The Social – CNET News – A small new survey from Nielsen about the five fastest growing “member community destinations” in the U.S. reveals what we all kind of knew already: Twitter is at the top. From February 2008 to February 2009, it clocked in at a whopping 1,382 percent growth rate. That’s to be expected, considering the amount of press the still-without-a-business-model microblogging service has gotten in recent months.
- Getting Optimized Press Releases Approved – Optimizing press releases can be an important part of any Search Engine Optimization (SEO) program. It’s usually pretty easy to convince clients of the need to optimize news content since these kinds of releases can reach journalists and bloggers as well as consumers.
- Moving PR forward – Press releases will be dead within 24 months. The smart agencies are realising that they have to play in this world and anyone can now play in it….. 70k people are doing their own PR using these tools. Dedicated people read the blogosphere just like you used to read magazines. The beauty is that young PRs have been doing it already. Search twitter.com find ways to get involved – don’t try to own the conversation, engage and listen.
- 35 Must-Read Articles for Social Media Marketers – “As an active social media user and marketer, I’m always interested in learning new things to improve my knowledge and abilities. This is a collection of some of the best articles that I’ve found on a variety of topics related to social media.”
- How To Develop A Facebook Page That Attracts Millions of Fans – Facebook Pages present a massive opportunity for brands to directly engage with their existing and future customers, even the occasional passer-by. Below, I have outlined 10 tips for creating engaging Facebook Pages.
- How to use Twitter for PR – Weisgerber details 8 ways in which Twitter should be used by brands and begins to detail how they should act for each one: 1. Tracking 2. Monitoring 3. Live-reporting 4. Journalism 5. Activism 6. Public Relations 7. Political Communications 8. Crisis Communications
- Tweet Advice from Area PR Pros – Twitter has a variety of PR uses, but it all boils down to relationships. Clark sees it as another information outlet and likes the way it is organized as a stream versus a batch of separate emails. Koole refers to it as an enhancement to other channels, calling it a sort of “real time billboard” with company updates. Droog notes that Twitter served as a crisis communications tool when Amway Global dealt with a product recall and tweeted regularly, mostly alerts with links to more information on their web site.
- Social Media Marketing Tops Digital Marketing Tactics for 2009 – What 3 digital marketing channels & tactics will you emphasize in 2009?” Here are the top ten tactics selected:
* Blogging (34%)
* Microblogging (Twitter) (29%)
* Search engine optimization (28%)
* Social network participation (Facebook, LinkedIn) (26%)
* Email marketing (17%)
* Social media monitoring & outreach (17%)
* Pay per click (14%)
* Blogger relations (12%)
* Video marketing (10%)
* Social media advertising (7%)
- Twitter Links for February 2009: Social Media and Twitter Resources : The Get Smart Blog – This list is a collection of social media and twitter resource links that were shared and retweeted by @GetSmartWomen in February 2009. In this list you will find the best, most interesting, and most useful of our favorite shared Twitter links.
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