There is a very interesting report on Indian youth trends at Ingene. What stuck me the categorisation of the Indian youth:
1. The Bharatiyas: 67% of the Indian youth who lives in the rural areas with least influence of globalisation, least economically priviledged and high on traditional values and highly Bollywood influenced.
2. The Indians: 31.% of the youth who have moderate global influence but still rooted to Indian family values.
3. The In’glo’dians: Minimal in number but globally inclined, exposed and affluent. Always try to be different.
So thus when it comes to social networking, the report reinforces what many of us intuitively know. The site is filled with the aam junta or the Bharatiyas. The In’glo’dians are rapidly moving to Facebook, and distancing themselves from the masses. This, coupled with all the recent controversies surrounding the site, ‘Orkut is no more cool’.
I remember recently creating Orkut and Facebook groups for two of our clients. Both the Facebook groups have been growing and the conversations are happening. The Orkut groups just refuse to get active. I now tell my colleagues to think extra hard before including Orkut on any client campaigns.
What is also interesting is that the top layer of the In’glo’dians are moving to Twitter, and soon after some years Facebook might just end up getting the same fate of Orkut. And witnessing how Orkut had peaked in India and fall, it won’t be long for another wave of change to happen.