Digital, social media, PR and communications trends, tools, & thoughts

How to engage the audience in small towns – mobile social networking provides a good option

December 21st, 2010

One of my clients is a global auto company and for one of its small cars that it was aiming to push in the small towns of India, we were recently discussing how we can engage the audience in these regions in an exciting manner using a digital platform. Social media engagement is good for Read More

Tweetup at India Social 2010

December 20th, 2010

In this photo: @futurescape (Syamant), @gsgill187 (Gagandeep Gill), @mokshjuneja (Moksh Juneja), @palinn (myself), @rgambhir (Rajeev Gambhir), @surekhapillai (Surekha Pillai)

40% of top Asian companies have a branded social media presence

October 28th, 2010

I have been part of an exciting Burson Marsteller research on how top Asian companies from the  Wall Street Journal’s Asia 200 Index are using social media. The findings are interesting. Less than half of Asian companies listed has a corporate social media presence. Of those corporate brands that do have a presence, more than 55% Read More

Top personal finance sites in India

August 13th, 2010

Of  late, I have been doing some online research on the sites that exist today in India on personal finance. It’s kinda nice to see the plethora of sites that are mushrooming up. They certainly on the first glance seem to offer you comparisons of financial products available in the market – insurance products, mutual Read More

In search of interesting places to check in on foursquare

July 18th, 2010

Of late foursquare has been a hit among my office colleagues and they all have been trying to become the mayor of the office.  Apart from that, you also find these guys becoming the mayors of many interesting locations around the city.  There is almost a competition nowadays to become the mayor. So now the norm is Read More

Which online travel site offers the best fares, I found Yatra

January 1st, 2010

I wanted book air tickets for two adults and one infant from New Delhi to Imphal on Feb 6, 2010 and return tics on Feb 13, 2010. Since I had some time on my hand, and after a failure to book online  yesterday, I thought I will check out some of the travel agents online. Read More

3 categories of Indian youth and why Orkut is falling

December 30th, 2009

There is a very interesting report on Indian youth trends at Ingene.  What stuck me the categorisation of the Indian youth: 1. The Bharatiyas: 67% of the Indian youth who lives in the rural areas with least influence of globalisation, least economically priviledged and high on traditional values and highly Bollywood influenced. 2. The Indians: Read More

Support your online media campaigns with mass media & mobile phone marketing

December 23rd, 2009

I couldn’t agree more with what Lakshimipathy Bhat wrote in the Financial Express that the Sunsilk Gang of Girls, often taken as the benchmark on digital campaigns in India owes a part of its success to the massive offline mass media support it got. Often for our clients we most of the time try to Read More

3 Idiots movie for download on YouTube

December 23rd, 2009

We have heard of rock bands giving away music for download. Now what I think is really interesting is that the new movie 3 Idiots is going to be available for download on YouTube, though not likely to be free. I would like to wait for the price, and if it is high, I don’t Read More

Haagen Dazs and online crisis communications thoughts

December 22nd, 2009

So a TOI blog wrote about Haagen Dazs’ ‘Exclusive Preview for International Travellers’ banner it got almost 800 comments pouring in and a stream of Twitter discussions in wave of protest. There is also this story about the online protests. What do I take away from this? a. The immense influence media blogs have today Read More