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If you read the previous post on how to integrate digital into PR plans, we discussed about a particular example of a developing a PR plan for a mobile phone with a good night time camera. We talked about how we can create a microsite and organise a contest for fans and support this contest Read More

Engagement Rate (ER) for Facebook pages is defined as ‘People Talking About This’ divided by the number of fans multiplied by 100. It basically tells you how engaged you are with your fans on Facebook. You can spend lacs of rupees on getting new fans but if you are not managing your community well, your Read More

Today’s new empowered customers want products and services to be designed, sold, delivered, and serviced in a way that suits them. They want to be active co-creators, not passive consumers. What does this mean to competitive organisations in the marketplace? Harley Manning, co-author of ‘Outside In: The Power of Putting Your Customers at the Center Read More

Enlarge diagram Figure 1 represents a typical PR plan restricted to media relations. First, we identify the key messages to be delivered and the media to be utilized to deliver those messages. Post that, conduct a series of appropriate PR activities to get the desired results. Figure 2 shows how we can create an integrated Read More

There are discussions around who should own digital within organisations – marketing or PR? As everyone knows, traditionally marketing mainly looks at generating leads/sales and PR mainly aims at generating positive reputation, which has mostly come to mean positive media stories. The marketing department used to take care of emailers, website, SEO, banners, advertisement, etc. Read More

Since joining Ernst & Young India to help establish the digital advisory stream, one of the projects we have been involved in was a study on how some of the biggest and most popular brands in India are conducting their social media initiatives. While as industry watchers and digital professionals, we had a lot of Read More

I recently volunteered myself to the Ministry of Information & Broadcasting’s Digital Volunteer Programme. According to the Ministry’s blog, the programme is aimed at creating volunteers to help spread the government’s schemes and programmes on their social networks. While the intention is good, the programme runs a high risk of being perceived a free-publicity seeking Read More

Once upon a time before Facebook, there used to be contests by brands on newspapers or magazines, like ‘I love XYZ because____________’. You have to complete the slogan in 5 words and could win a prize. Other contests will include a question something like ‘Taj Mahal is in A) India b) Nepal, or c) Australia’. Read More

Here is a quick link to my guest post at Lighthouse Insights where I wrote about 5 observations in the social media scene in India today – across social networking sites, the blogosphere, online forums, mobile, and social media marketing. Prasant Naidu wanted to include a quote in a story he was doing but eventually Read More

We have interesting times in the auto sector. While there have been recent talks about slowdown, diesel tax issues, and cars not selling enough – either petrol or diesel; SIAM has also projected 9-11% growth of the industry. There are many car launches slated to happen this year that will make many car enthusiasts happy. Read More