Digital, social media, PR and communications trends, tools, & thoughts

Archive for the ‘Digital Marketing’ Category

Issues with bloggers relations today in India

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Back then, we used to brainstorm what topic would interest bloggers. Now we discuss how many tweets we can get out of them within a particular budget. Those days, bloggers wouldn’t even want to edit a published post but put up a correction or an update. Now, in many blogs, you can get changes done Read More

How a bad app can make you lose your customer

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I used to order pizzas occasionally from Domino’s from office for my daughter at home. Using the Domino’s mobile app, I would pay off upon ordering online so that people are not bothered about paying cash at home. Off late, the problem with the Domino’s app was that even though the bill would get deducted Read More

Moving back to digital engagement


Just a quick announcement: From next week on, I will be moving back to working on digital engagement strategy and campaign management and looking forward to do some kick-ass stuff. I will be joining Avian Media as the Head of Digital. It is a relatively younger organisation than the last three ones I have worked Read More

How to make your digital PR plan better

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If you read the previous post on how to integrate digital into PR plans, we discussed about a particular example of a developing a PR plan for a mobile phone with a good night time camera. We talked about how we can create a microsite and organise a contest for fans and support this contest Read More

Average engagement rate of top Indian brands on Facebook


Engagement Rate (ER) for Facebook pages is defined as ‘People Talking About This’ divided by the number of fans multiplied by 100. It basically tells you how engaged you are with your fans on Facebook. You can spend lacs of rupees on getting new fans but if you are not managing your community well, your Read More

Role of online in providing a great customer experience


Today’s new empowered customers want products and services to be designed, sold, delivered, and serviced in a way that suits them. They want to be active co-creators, not passive consumers. What does this mean to competitive organisations in the marketplace? Harley Manning, co-author of ‘Outside In: The Power of Putting Your Customers at the Center Read More

How to integrate digital into your PR campaigns


Enlarge diagram Figure 1 represents a typical PR plan restricted to media relations. First, we identify the key messages to be delivered and the media to be utilized to deliver those messages. Post that, conduct a series of appropriate PR activities to get the desired results. Figure 2 shows how we can create an integrated Read More

Who should manage social media – marketing or PR?


There are discussions around who should own digital within organisations – marketing or PR? As everyone knows, traditionally marketing mainly looks at generating leads/sales and PR mainly aims at generating positive reputation, which has mostly come to mean positive media stories. The marketing department used to take care of emailers, website, SEO, banners, advertisement, etc. Read More

Social media marketing trends in India


Since joining Ernst & Young India to help establish the digital advisory stream, one of the projects we have been involved in was a study on how some of the biggest and most popular brands in India are conducting their social media initiatives. While as industry watchers and digital professionals, we had a lot of Read More

Three suggestions to ensure the government’s Digital Volunteer Programme succeeds

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I recently volunteered myself to the Ministry of Information & Broadcasting’s Digital Volunteer Programme. According to the Ministry’s blog, the programme is aimed at creating volunteers to help spread the government’s schemes and programmes on their social networks. While the intention is good, the programme runs a high risk of being perceived a free-publicity seeking Read More