@dvocable

Enterpriser.in, the Indian news and resource portal for small and medium businesses, recently did a story and quoted me on how SMBs can use blogging as a marketing tool.

To me, blogging can be a cost effective communications tool for SMBs. It can be a good way to build up the profile of the senior management in the market. Unlike large corporations where there are multiple protocols to follow, SMBs can get engaged online and respond to queries and complaints in quick time. A number of clients we are planning to kick start social media campaigns for currently are from the SMB segment, and we are confident that it can bring some good positive results. I will keep you informed. Read the full story here.

You can check out more of my writings on PR 2.0 and social media here.

I have been awarded the ‘PR icon of the Week‘ by Prime Point Foundation, a non profit registered public trust for creating public relations and communication awareness amongst management students, corporates in the public and private sector, and politicians in India. The organisation is also behind the popular Image Management and PR Point groups on Yahoo.

PR Icons is a new initiative to recognise PR professionals who have taken efforts to take the PR profession a step forward. Though PR Icons was initially conceptualised to recognise those professionals with more than 10 years of experience, they have decided to relax the minimum experience limit and include ‘young guys who have achieved greater things, within a short time’.

The recognition was primarily due to India PR Blog, an industry blog that I started two years back that has today become a good resource for information on the PR profession and the industry in India and a platform for discussion among PR professionals.

Thank you, Mr. Srinivasan. This is certainly a big boost and encouragement.

On another note, CIOL has done a story on the corporate blogging scene in India and has featured some of my quotes. Corporate blogging is an emerging phenomenon in India and corporates have started accepting it as a medium to reach out to their target audience. Very soon, we are likely to see more Indian corporates adopting the blogging attitude. Already I am helping a couple of my client develop blogs for their organisations. The social media marketing market in India is bound to see some exciting times ahead.

Some of my past writing on social media are here: Social media in India