Google Adsense is without doubt the most popular online advertising network and used by many small and big site owners alike. And we would love to hear how we can earn more from the system. Here are 10 useful tools to help you boost your usage of the service, understand it better, and perhaps help earn more.

Adsblacklist

Adsblacklist is a site that lists the Made for Adsense (MFA) sites and Low Cost Per Click (LCPC) ads that Google Adsense users can add to their Google Adsense Competitive Ad filter tool.  To use the Adblacklist tool, you need to register yourself and your site. Once that is done, click on the Generate Filter List link on the left hand sidebar of the Adsblacklist site. This tool can generate upto 200 MFA sites or LCPC ad sites if you have a free account, or generate all that it has in its database if you are a premier account holder. You can also contribute to Adsblacklist by reporting MFA sites or LCPC sites that you have discovered.

Adsense Earnings RSS feed

Adsense Earnings RSS feed is a script that you can use to generate a RSS feed of your Adsense earnings, clicks, or other reports. So if you are the RSS buff who wants every information on the RSS reader, this is the tool for you. To use this, simply download the script, customize it a little by adding your Adsense login information and the range of days you want to aggregate data of. Then you can upload the script on your own server or some secret place on the web.

Ads Preview and Comparison Tool

Ads Preview and Comparison Tool is an online tool that allows you to preview the ads that will appear on your site from Google Adsense, Yahoo Publisher, and Chitika.  You can preview Google Adsense text ads, adlinks, and image ads in various sizes or compare them with corresponding ads from Yahoo or Chitika. This is quite an interesting tool and you might be surprised with some of the ads that may come up on the preview.

Adsense Charts and Graphs

Adsense Charts and Graphs offers eight charts for your Adsense data based on impressions, impressions (Cumulative), clicks, clicks (Cumulative), clickthrough percentage, earnings, earnings (Cumulative), and earnings per click. If you are the type who likes to study your Adsense data thoroughly with charts and graphs, then this is the tool for you. To generate your charts, you have to download the AdSense CSV file from your account and upload it on this online tool.

The charts can come out with some useful information like when did your earnings peak, when did it subside, which are the best performing channels, etc.

AlternateURL

AlternateURL replaces the Public Service Ads from Google Adsense on your site with paying ads. You can register at the site for free and generate the AlternateURL code to use on your site instead of the Adsense code. Simple as that. AlternateURL works on a 50:50 revenue sharing model with its publishers. They pay through Paypal monthly. You can also track your click reports from your AlternateURL account page.

There is a similar service to this from Adsense through which you can color mask your ad block, use an image, or make your ad unit collapse whenever there are no paying ads to display.

ClickAider

ClickAider is an online tool that will track clicks to Google Adsesnse ads and ads from other ad networks that are displayed on your site. This can be an useful tool that will provide you information like which advertisements are the most preferred by your readers. ClickAider also tracks where your site visitors come from and which outbound links they follow from your site.

Google Adwords Keyword Tool

Google Adwords Keyword Tool is essentially an online tool for Google Adwords users but Adsense users can take advantage of it as well. You can use the tool to generate a list of top keywords on any descriptive word, phrase, or website address. The generated list of keywords are also rated based on the amount of advertisers bidding on them, search volume in a particular month, and the average search volume. This gives you a sense of high paying keywords that you can used on your site to attract high paying Adsense ads.

FilterTool

FilterTool is a cool online tool that you can use to find a list of sites whose Adsense ads are likely to come up on your site. You can pick the bad sites from this list and add them to your Adsense filter list. You can also sort out the good sites and keep them separately so that the next time you run this tool, those sites are exempted from showing up. FilterTool is available for a free trail of 14 days.

Pubmatic

Pubmatic is a tool that you can use to optimize the ads you get from your various ad networks including Adsense. Once you register at Pubmatic, you can add your Adsense account details and generate the html codes that ypu can use on your site in place of the Adsense code. That’s all. PubMatic will get the best ads in terms of size, color, text/banner/video format, etc. suitable to your site.

SysSense

SysSense is a light tool that will sit on your system tray and monitor your Adsense account. The first time you run SysSense, you will be ask to set up your Adsense account. You can provide your Google adsense login ID and password and you are done. There are lot more features here than you will find on the Firefox addon tools providing similar services. For instance, there is the currency convertor, and the auto update that you can set from anywhere between 1 minute to 5 hours. You can set what information you want SysSense to show including page impressions, clicks, clickthrough rates, effective CPM rates, or earnings.

What happened to the good old Exchange 4 Media and Agency FAQs? Where is the content? Two good examples of advertising sites overdoing the advertising.

Exchange4Media


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