Digital, social media, PR and communications trends, tools, & thoughts

Archive for the ‘Advertising’ Category

Overdose of PR on Adworld


Twenty-two years back the Indian advertising was just maturing . We had some of the brightest brains from many management institutes, including the much reputed IIM’s attracting this industry, but that story has come to an end. No major reputed management schools invite advertising agencies for campus recruitment now. The reasons are many – starting Read More

Recruitment advertising combined with HR story helps companies build their corporate image


I was fortunate to attend the awards ceremony of the Pink slip awards last year where creative awards were given to agency and companies for creative excellence in recruitment advertising. This is a new and interesting initiative from the Times Group to encourage both the clients and the advertising agency to produce great work in Read More

10 Useful Adsense Tools


Google Adsense is without doubt the most popular online advertising network and used by many small and big site owners alike. And we would love to hear how we can earn more from the system. Here are 10 useful tools to help you boost your usage of the service, understand it better, and perhaps help earn more.

Two good examples of advertising sites overdoing the advertising

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What happened to the good old Exchange 4 Media and Agency FAQs? Where is the content? Two good examples of advertising sites overdoing the advertising. Exchange4Media AgencyFAQs Tech Tags: social+media Internet India blogging web+2.0 advertising

List of affiliate programs in India


Affiliate marketing programs are the first lot that website owners and bloggers start looking at when they want to monetise their sites or blogs. Google Adsense is the obvious name that comes to our mind when we talk of affiliate marketing. So recently when I went through that stage for another online venture of mine, Read More