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Are you a social media seeder or a leecher?

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I often met people who say they are very active online and in the social media space. They silently listen and read. They  know a lot of things, about who is doing what, and what new thing has happened, etc. etc. but  they do not  blog or have active profiles where they share stuff back to the social media community.

So when I ran into one such person recently, the conversation took on an interesting  turn when I gave an example of the torrent communities.  In these communities/ sites where you can share and access various multimedia, you will see that there are seeders and leechers.  Seeders are those who are sharing files from their systems and thus actively contributing to the community while leechers are those who are just downloading. If there are more leechers than seeders, the community wouldn’t be fun anymore.

Likewise in the social media space, can we dare ask ourselves? Are we seeders or leechers?

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December 23rd, 2010 at 8:22 pm

Posted in Digital Marketing

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