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Top personal finance sites in India

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Of  late, I have been doing some online research on the sites that exist today in India on personal finance. It’s kinda nice to see the plethora of sites that are mushrooming up. They certainly on the first glance seem to offer you comparisons of financial products available in the market – insurance products, mutual funds, credit cards, etc.. However, you soon realize that most of them want your name, address, phone number, email and many more things before you can simply use any of the compare feature they provide. If you provide your contact details, you soon get a call asking if you want to buy any insurance policy, etc. In a nutshell, these are the online insurance agents, sort of.

However, some do provide good comparisons and a few offer their services without you having to enter your personal details.

Site   -  Unique Visitors per month (according to Google Ad Planner data)

ApnaPaisa.com – 130000
BimaDeals.com – 32000
ChildInsurance.in – NA
Click2Insure.in – NA
CompareInsurance.co.in – NA
GetMeInsure.com – NA
IndiaBima.com – NA
InsuranceMall.in -   NA
InsurancePandit.com – 11000
iTrust.in – 63000
InvestmentYogi.com – 9400
PaisaWaisa.com – 64000
Personalfn.com – 36000
PolicyBazaar.com -  350000
RateKhoj.com – 27000

I like ApnaPaisa among the lot as I can do a quick comparison whenever I want. But you want to drill deeper, then it also  starts asking your personal details. One thing they lack – recommending which is the est product of the lot – can be found at PolicyBazaar.com. However, here you have to submit all your personal details before doing any search or comparison. Personalfn is good to read up on financial topics but they are limited beyond a point. InvestmentYogi is a new site and they are trying hard and it would be good to see how they fare int he coming months.


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August 13th, 2010 at 12:13 am

Posted in Online Tools

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One Response to 'Top personal finance sites in India'

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  1. nice research palin!

    Bharat Prajapati

    24 May 11 at 8:08 pm

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