Support your online media campaigns with mass media & mobile phone marketing

23/12/2009

I couldn’t agree more with what Lakshimipathy Bhat wrote in the Financial Express that the Sunsilk Gang of Girls, often taken as the benchmark on digital campaigns in India owes a part of its success to the massive offline mass media support it got. Often for our clients we most of the time try to integrate digital support to PR and marketing activities. I think to pull off really big digital campaigns, it is now time for the other way round. Big bang digital idea, which has its heart on the web,  executed well online and supported by offline mass media. And of course, supported by mobile phone marketing as well.  For instance, a simple online contest can grow many fold when we add in an element of receiving the entries through SMS or voice calls.

There are 8 comments in this article:

  1. 24/12/2009palinn say:

    Support your online media campaigns with mass media & mobile phone marketing http://bit.ly/4OA6hW

    This comment was originally posted on Twitter

  2. 26/12/2009FeedLinks say:

    PALIN Support your online media campaigns with mass media & mobile phone marketing: http://bit.ly/75lsly

    This comment was originally posted on Twitter

  3. 26/12/2009FeedLinks say:

    PALIN Support your online media campaigns with mass media & mobile phone marketing: http://bit.ly/75lsly

    This comment was originally posted on Twitter

  4. 26/12/2009FeedLinks say:

    PALIN Support your online media campaigns with mass media & mobile phone marketing http://bit.ly/4OA6hW: http://bit.ly/6R5jBd

    This comment was originally posted on Twitter

  5. 26/12/2009FeedLinks say:

    PALIN Support your online media campaigns with mass media & mobile phone marketing: http://bit.ly/75lsly

    This comment was originally posted on Twitter

  6. 26/12/2009FeedLinks say:

    PALIN Support your online media campaigns with mass media & mobile phone marketing: http://bit.ly/75lsly

    This comment was originally posted on Twitter

  7. 26/12/2009FeedLinks say:

    PALIN Support your online media campaigns with mass media & mobile phone marketing http://bit.ly/4OA6hW: http://bit.ly/6R5jBd

    This comment was originally posted on Twitter

  8. 26/12/2009FeedLinks say:

    PALIN Support your online media campaigns with mass media & mobile phone marketing http://bit.ly/4OA6hW: http://bit.ly/6R5jBd

    This comment was originally posted on Twitter

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