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3 categories of Indian youth and why Orkut is falling

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There is a very interesting report on Indian youth trends at Ingene.  What stuck me the categorisation of the Indian youth:

indian youth trend1. The Bharatiyas: 67% of the Indian youth who lives in the rural areas with least influence of globalisation, least economically priviledged and high on traditional values and highly Bollywood influenced.

2. The Indians: 31.% of the youth who have moderate global influence but still rooted to Indian family values.

3. The In’glo’dians: Minimal in number but globally inclined, exposed and affluent. Always try to be different.

So thus when it comes to social networking, the report reinforces what many of us intuitively know. The site is filled with the aam junta or the Bharatiyas. The In’glo’dians are rapidly moving to Facebook, and distancing themselves from the masses.  This, coupled with all the recent controversies surrounding the site, ‘Orkut is no more cool’.

I remember recently creating Orkut and Facebook groups for two of our clients. Both the Facebook groups have been growing and the conversations are happening. The Orkut groups just refuse to get active. I now tell my colleagues to think extra hard before including Orkut on any client campaigns.

What is also interesting is that the top layer of the In’glo’dians are moving to Twitter, and soon after some years Facebook might just end up getting the same fate of Orkut. And witnessing how Orkut had peaked in India and fall, it won’t be long for another wave of change to happen.

Written by Palin Ningthoujam

December 30th, 2009 at 11:34 pm

Posted in Digital Marketing, social networking

Tagged with , ,

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  • http://www.zomgitscj.com/ Clinton Jeff

    Couldnt Agree more. Orkut seems to be dying a slow death, even with the new look. I've noticed most if not all of my friends moving to Facebook, and have recently noticed some of them appearing on Twitter too.

  • Priyanka Nauyyar

    Well I do agree that Orkut has now lost its Charm as compare to other networking sites, The netizens get many other features that are easy to use and makes networking look more Simpliers, though orkut has come out with a new version, still its not considered to be as cool…Netzines wants more with introduction with Twitter, communication seems to be so easy….!!!

  • http://www.shinearticles.com/ shine articles

    3 categories of Indian youth and why Orkut is falling

  • http://www.redpencil.in Rituraj

    Hey Let me share you reasons why people are inclined to facebook

    1. New and Funny Applications

    2. Games

    3. Extra emphasis over networking

    4. More to do on communities and pages or groups.

    5. Better look

  • Deepti Nair

    In India , orkut loosing its glory has also got to do what the trend of following on what is favorable in the west . While orkut was first to make presence felt in India , facebook has always been considered superior internationally. It was therefor only a matter of time that orkut would see the downhill

    On facebook going the same way due to twitter … i believe twitter and facebook has a variation in terms of objective and metood ….. the first being more on networking with friend and the latter being about expression

  • Manu

    i think that this might be the effect of getting bored with orkut….we r human being n we r tend to get bored with one thing very easily….when the orkut wave came to india it was quite a new experience for all the people n it gained popularity….time passed….they understood orkut….n booom…no more orkut…..this might happen with facebook n twitter n similar social networking sites

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  • http://anikeths.blogspot.com/ Aniketh

    Another great Report on Indian Youth http://bit.ly/ai8zel

  • http://www.topsysolutions.com India payroll

    Well said Palin atleast if orkut could disable the non users account it may have some affect.
    _________
    Vic

  • Madhav

    Orkut is loosing its charm, and people are into pages like: http://on.fb.me/f3PDjZ