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3 categories of Indian youth and why Orkut is falling

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There is a very interesting report on Indian youth trends at Ingene.  What stuck me the categorisation of the Indian youth:

indian youth trend1. The Bharatiyas: 67% of the Indian youth who lives in the rural areas with least influence of globalisation, least economically priviledged and high on traditional values and highly Bollywood influenced.

2. The Indians: 31.% of the youth who have moderate global influence but still rooted to Indian family values.

3. The In’glo’dians: Minimal in number but globally inclined, exposed and affluent. Always try to be different.

So thus when it comes to social networking, the report reinforces what many of us intuitively know. The site is filled with the aam junta or the Bharatiyas. The In’glo’dians are rapidly moving to Facebook, and distancing themselves from the masses.  This, coupled with all the recent controversies surrounding the site, ‘Orkut is no more cool’.

I remember recently creating Orkut and Facebook groups for two of our clients. Both the Facebook groups have been growing and the conversations are happening. The Orkut groups just refuse to get active. I now tell my colleagues to think extra hard before including Orkut on any client campaigns.

What is also interesting is that the top layer of the In’glo’dians are moving to Twitter, and soon after some years Facebook might just end up getting the same fate of Orkut. And witnessing how Orkut had peaked in India and fall, it won’t be long for another wave of change to happen.

Written by Palin Ningthoujam

December 30th, 2009 at 11:34 pm

Posted in Digital Marketing, social networking

Tagged with , ,

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24 Responses to '3 categories of Indian youth and why Orkut is falling'

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  1. [...] Related Posts How to lose respect and become fool in front of 1000 IPRB readers: Thursdays with Tushar [...]

    3 categories of Indian youth and why Orkut is falling: India PR Blog

    31 Dec 09 at 12:23 am

  2. Couldnt Agree more. Orkut seems to be dying a slow death, even with the new look. I've noticed most if not all of my friends moving to Facebook, and have recently noticed some of them appearing on Twitter too.

    Clinton Jeff

    31 Dec 09 at 4:45 am

  3. Well I do agree that Orkut has now lost its Charm as compare to other networking sites, The netizens get many other features that are easy to use and makes networking look more Simpliers, though orkut has come out with a new version, still its not considered to be as cool…Netzines wants more with introduction with Twitter, communication seems to be so easy….!!!

    Priyanka Nauyyar

    5 Feb 10 at 4:43 am

  4. 3 categories of Indian youth and why Orkut is falling

    shine articles

    6 Feb 10 at 4:50 pm

  5. Hey Let me share you reasons why people are inclined to facebook

    1. New and Funny Applications

    2. Games

    3. Extra emphasis over networking

    4. More to do on communities and pages or groups.

    5. Better look

    Rituraj

    8 May 10 at 9:51 pm

  6. In India , orkut loosing its glory has also got to do what the trend of following on what is favorable in the west . While orkut was first to make presence felt in India , facebook has always been considered superior internationally. It was therefor only a matter of time that orkut would see the downhill

    On facebook going the same way due to twitter … i believe twitter and facebook has a variation in terms of objective and metood ….. the first being more on networking with friend and the latter being about expression

    Deepti Nair

    14 May 10 at 3:57 pm

  7. i think that this might be the effect of getting bored with orkut….we r human being n we r tend to get bored with one thing very easily….when the orkut wave came to india it was quite a new experience for all the people n it gained popularity….time passed….they understood orkut….n booom…no more orkut…..this might happen with facebook n twitter n similar social networking sites

    Manu

    14 May 10 at 5:56 pm

  8. Hello,

    How are you doing? As an active blogger in the technology realm, I wanted to give you an heads up on an exciting event that we are conducting, which we feel would be beneficial to readers of your blog as well as you extended network. We need your help to spread the word about this event.

    1) I would request you to post the below information in your blog for the benefit of the larger audience. (of course you can edit it)

    2) We would also like to Invite you to register for the event. It will be great to host you on May 29th & 30th. We would like you to blog and tweet about the event.

    3) Attached is the badge for the event. It will be great is you can stick it to your blog page and link it to the event site. http://www.siliconindia.com/starupcity2010

    Based on the feedback of several bloggers who were present in last year's Startup City, we would be having a dedicated page on the event website for Bloggers, wherein once you confirm that you will attend the event, we will mention your name and also display the link to your blog. The page will be aptly named as "Bloggers @ Startup City". This will enhance your network and benefit larger audience to know your thoughts.

    There will be more tahn 500 entrepreneurs, 40 venture capitalists and 6000 techies attending the event. You are free to interact with the entrepreneurs and VCs present at the event and get a peek into the technology startups landscape in India and some of the global trends.

    This is an opportunity for you to promote your blog among other like-minded professionals. At the event we will have a special badge called "Blogger" made for you so that people can relate to you and you will also have access to all talks and startup companies.

    As an 'Blogger @ Startup City', you’ll have exclusive access to the best and brightest companies poised to make the biggest impact. As you know, life has always been tough for new technology businesses. One of the challenges they face is branding/ PR. They would like their message to be heard through as many channels as possible. You will be doing a great service by coming over and talking to some of these cool startups.

    Just like we are from a media house, as a blogger you too have a great role to play in building the ecosystem. We encourage you to do your bit. Do let us know if you need any other information or support. We respect your writing and your audience.

    Please use the tag "startupcity" for all your posts, pictures and videos or twitter.

    –

    Thanks & Regards,

    Dhivya Dharshini

    Events Executive

    SiliconIndia

    E:dharshini@siliconindia.com

    M: 9986310137

    L: 080-43402052

    dhivya

    26 May 10 at 11:03 pm

  9. Another great Report on Indian Youth http://bit.ly/ai8zel

    Aniketh

    2 Jul 10 at 8:08 pm

  10. Well said Palin atleast if orkut could disable the non users account it may have some affect.
    _________
    Vic

    India payroll

    18 Mar 11 at 1:53 pm

  11. Orkut is loosing its charm, and people are into pages like: http://on.fb.me/f3PDjZ

    Madhav

    22 Mar 11 at 3:12 pm

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