Check whether the Twitter conversations about you are positive or negative with twendz

12/03/2009

twendz-twitter-tool

I have seen web design companies and online marketing agencies coming out with their online properties geared towards mass usage. So why shouldn’t a PR agency? So now Waggener Edstrom has come out with twendz, an online tool that you can use to find out the tone of the tweets around yourself, your brands, or a topic.

I ran my username on twendz and it brought up the latest RTs and replies to me on Twitter and summarized that 11% of my conversations are likely negative, while 59% are positive and 30% are neutral.

How did twendz come up with this? According to its site, ‘twendz uses a keyword-based approach to score tweets. Meaningful words in each tweet are compared against a ‘dictionary’ of thousands of words that are associated with positive or negative sentiment; each word receives a score that, when combined with the other scored words, allows twendz to make an educated guess at the overall tone of a tweet. After twendz scores a handful of tweets matching certain criteria, it extracts key terms, assigns a tone rating to each of those, and assembles them in a word cloud.’

Sounds good. My only concern is if twendz can figure out the context in which a particular word has been used. For example, ‘spam = negative’ might be questionable when I received a reply about somebody else like ‘Mr. Toby spams’. I mean I’m not the one talked about negatively here.

This aside, the tool looks promising (it’s still in beta) and something one can used to quickly see how people are talking about a brand or topic on Twitter. Check up your client on it.

There are 10 comments in this article:

  1. 14/03/2009Jorge Tostada say:

    Very interesting article, Palin. And an interesting, well-designed blog. I’ll be coming back to look at more. Thanks for following me.

    Jorge Tostada

  2. 14/03/2009George Polley say:

    Very interesting article. I’ll be back later to look at some more.

    George Polley

  3. 14/03/2009Rajesh say:

    Hi Palin,

    For now the results are a joke, the concept is useful and of course finds its roots in public relations measurement but a LOT MORE WORK needs to be done. The accuracy is extremely poor. The task, one must admit, is a very difficult anyway.

    Cheers

    Rajesh

  4. 23/03/2009» The weird and wonderful world of Twitter » Tom Doyle :: TALK say:

    [...] Check whether the Twitter conversations about you are positive or negative with twendz (advocable.com) [...]

  5. 30/03/2009bizsugar.com say:

    Check whether the Twitter conversations about you are positive or negative with twendz…

    I have seen web design companies and online marketing agencies coming out with their online properties geared towards mass usage. So why shouldn’t a PR agency? So now Waggener Edstrom has come out with twendz, an online tool that you can use to find …

  6. 30/03/2009TomPick (Tom Pick) say:

    Twitter Comment


    Check whether Twitter conversations about you are positive or negative – review of twendz tool from @palinn: [link to post]

    – Posted using Chat Catcher

  7. 12/03/2009jesus247365 say:

    Check whether the Twitter conversations about you are positive or negative with twendz http://tinyurl.com/bpwtd4 (via @palinn)

    This comment was originally posted on Twitter

  8. 12/03/2009meltduplooy say:

    @palinn that is totally interesting. twitter reputation management. i should coin the phrase http://twurl.nl/cc82wd

    This comment was originally posted on Twitter

  9. 12/03/2009ivan_filios say:

    Check whether the Twitter conversations about you are positive or negative with twendz http://ff.im/-1thx0

    This comment was originally posted on Twitter

  10. 30/03/2009TomPick say:

    Check whether Twitter conversations about you are positive or negative – review of twendz tool from @palinn: http://twurl.nl/5tt6t4

    This comment was originally posted on Twitter

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