@dvocable

I have seen web design companies and online marketing agencies coming out with their online properties geared towards mass usage. So why shouldn’t a PR agency? So now Waggener Edstrom has come out with twendz, an online tool that you can use to find out the tone of the tweets around yourself, your brands, or a topic.

I ran my username on twendz and it brought up the latest RTs and replies to me on Twitter and summarized that 11% of my conversations are likely negative, while 59% are positive and 30% are neutral.

How did twendz come up with this? According to its site, ‘twendz uses a keyword-based approach to score tweets. Meaningful words in each tweet are compared against a ‘dictionary’ of thousands of words that are associated with positive or negative sentiment; each word receives a score that, when combined with the other scored words, allows twendz to make an educated guess at the overall tone of a tweet. After twendz scores a handful of tweets matching certain criteria, it extracts key terms, assigns a tone rating to each of those, and assembles them in a word cloud.’

Sounds good. My only concern is if twendz can figure out the context in which a particular word has been used. For example, ‘spam = negative’ might be questionable when I received a reply about somebody else like ‘Mr. Toby spams’. I mean I’m not the one talked about negatively here.

This aside, the tool looks promising (it’s still in beta) and something one can used to quickly see how people are talking about a brand or topic on Twitter. Check up your client on it.

All those Twitter aficionados there: tired of checking all the Twitter ‘manage it better’ tools mushrooming like crazy everyday? Try something different. Though not so useful, this certainly is a feel good tool.

I’m talking about the Twitter Mosaic that you can use to create a mosaic just like the one I have created below using my Twitter friends avatars. A whole bunch of nice folks there. Thanks for the conversations.

You can use the tool to have your mosaic (friends or followers) printed on a mug, tshirt, bag, or mousepad.

By the way, I haven’t counted the number of people on the mosaic below. Seems some have been missed out. Not my fault. Still, we can connect on Twitter, can’t we?

This is my other post on Twitter: Twittermania: 140+ More Twitter Tools!

• Twitter Links for February 2009: Social Media and Twitter Resources : The Get Smart Blog – This list is a collection of social media and twitter resource links that were shared and retweeted by @GetSmartWomen in February 2009. In this list you will find the best, most interesting, and most useful of our favorite shared Twitter links.
• 4 Multi-Search Engines You Should Consider For Your Home Page – Some search engines that are not Google but you want to try out.
• WeightMirror – See a weight loss of up to 50 lbs from your own photo in seconds! – This fun tool lets you see how you will look when you take off 10lbs or 50 from your weight.
• 7 Ways to Keep Fresh Content Flowing On Your Blog – This is a question that most bloggers face at one point or another – particularly bloggers who have been blogging for 6-12 months.
• 99 Things You Should Have Already Experienced On The Internet Unless You’re a Loser or Old or Something – Like the name says it all