
Web18 seems set to become the destination for your social bookmarking needs, video and music sharing, online travel portal, start up page, feed aggregation, and emails. Their latest venture, In.com, so apparently, is a huge effort in this direction. If the name, targeting all those who yearn for small email addresses, doesn’t strike you, then check out the features. These guys must have figuring out hard all this while on what kind of online sites tick well with the masses. And when they did, they assembled all of them together in one. So now you have your Digg, YouTube, Gmail, MakeMyTrip, Netscape, Zapak, and JukeboxAlive under one domain. That’s the story.
Do I like it? Definitely. In fact, I dare say this is finally a web 2.0 site from India after a long time that I honestly like. The design and look are neat. The music and video streaming is fast even on my dialup. The email service is with a whopping 10 GB space and I particularly find it quite thoughtful that they have introduced folders, made compose editor or for that matter every mail that you read open in a new tab. The inbox page is clean and they don’t insert any ad on the footers of emails that I send to my acquatntances, like our so big Yahoo, AOL, or Hotmail do. Plus, In.com is a 2-letter good name (it has supposedly costed Web18 2 crores) to have an email with and being new, you can have all the mayank, sita, teena, and what not @in.com, instead of going for the tenna20008 type usernames.
In.com doesn’t have to worry about the news. They aggregate it from other sites. Maybe many people would prefer that instead of having one publication house to read the news from.

What the site lacks is the functionality in some areas. Site navigation can still be a pain. if you venture somewhere as when you are adding your feed or reading a feed, you cant find the go-back buttons so easily. You cannot move back to any part of the site from your inbox.
Would I prefer In.com over gmail? Unlikely , but it can definitely become my second best and I can close down my Rediffmail, Yahoomail, AOL, and Hotmail.
I hope they keep the site clean and don’t insert ads like there’s no tomorrow, something so characteristic of web18 sites.
Final words: This site is here to stay and so watch out, Indiatimes and Rediff. I cannot yet start comparing it feature by feature with the biggies like Gmail and YouTube, that won’t be fair, but I think web18 has got it right.
For users like us, all I can say is grab your ID before anybody else does (provide your mobile phone number not email for instant invite code on the site) and the ad campaign starts.
Palin Ningthoujam, Digital Strategist @ 





They aren't open to mobile phones from outside India and they have kept everything, all the content, under logins. That's strange.
carlynbryr
18 May 08 at 6:20 am
Hi, yes for the time being, they are oprn to sending invites to indian mobile phones only. the email option is there but you have to wait. Yes it also striked me later that the content is all inside. What could be the rationale in this age of free content.
Palin Ningthoujams last blog post..How to shine & never be late for meetings again
Palin Ningthoujam
18 May 08 at 6:25 am
wow,
i have got my id on in.com. cool :)
Bhawna
18 May 08 at 6:22 pm
hey,
in.com needs a chat function like the one gmail has !
Bhawna
18 May 08 at 6:29 pm
the rationale is that since it is still in beta they probably have not ironed out all the kinks yet. opening up all the content would mean coming out with a public beta… which this is not as yet, I think there will be a hompepage that the user can create.. I dont think they are looking at any advertising till atleast september by which time I hear there will be 10 more channels
justin
22 May 08 at 12:35 am
Bhawna, rightly said. That would be lovely.
Yes Justin, a homepage and 10 more channels are lovely news. Let's hope this can another gmail.
Palin Ningthoujam
22 May 08 at 3:35 am