@dvocable

Enterpriser.in, the Indian news and resource portal for small and medium businesses, recently did a story and quoted me on how SMBs can use blogging as a marketing tool.

To me, blogging can be a cost effective communications tool for SMBs. It can be a good way to build up the profile of the senior management in the market. Unlike large corporations where there are multiple protocols to follow, SMBs can get engaged online and respond to queries and complaints in quick time. A number of clients we are planning to kick start social media campaigns for currently are from the SMB segment, and we are confident that it can bring some good positive results. I will keep you informed. Read the full story here.

You can check out more of my writings on PR 2.0 and social media here.