@dvocable

The rapid expansion in the media space has done many good things for the nation. It has provided choice in beats across entertainment, movies, news and education that earlier was simply not ever thought of or envisioned. The proliferation has brought about waves of soaps, contests and now with the first IPL season shaking India, it has brought a gaggle of new anchors anxious to make their mark.

In a landscape dotted by hungry journalists, anchors, show producer, sometimes this breed, crosses the line of prudence and fair practice in the quest for exclusives, scoops and the most dramatic of them all; stings! In times of deadline overload and a lack of any tangible research, editorial balance becomes the first casualty to TRPs, popularity polls and advertising revenue.

How many times have you had a trick e-mail or a innocuous phone call translate into a bombshell in the press the next day, or even the same day in these times of broadcast and online media explosion? If you are out there working the space, then I am sure you do this more than you’d like to and while we all employ our own ways and means to deal with the scourge, maybe the time is right for a discussion. Keeping quiet is not an option so here are a few PR plays I’ve seen practiced:

• No comment – This is the most basic defense of the scared communicator or resident PR punter in the establishment. It creates a doubt in the mind of the viewer or reader about the authenticity or veracity of the story but has the potential of making front page all the same or the lead story in the dozen or so television channels out there, business, news, and combinations thereof.
• We do not speculate on market speculation – This or another variation of the same featuring words like ‘policy’ are yet another wet blanket in terms of media credibility, will they stop your brand image from get a contentious tag or even a black eye is arguable.
• Denial – This is the last reprieve of either the aggrieved or the very stupid, especially if its a lie. It will give a pause to the editor or the journalist, who will question their gut, chances of going to print or being aired, fifty per cent.
• Half Agreement, half denial – This Molotov Cocktail is the most sophisticated of the ploys, and clearly agrees to all or some part of the allegation but uses the loop in technique to include crisis messaging. Sent as a quote and usually written, it forces the hack to use the statement in full. Only the most savvy can do this bespoke but chances of being quoted out of context or half quoted remain high.
• Retraction or Rejoinder – These are mostly ego plasters to paper over bruised management egos, striking how the size of the retraction and rejoinder is in contrast to the placement, font size and prominence of the offending piece.
• Confirming statement – This is the pushover statement, executed along with a sincere sorry note and a display of the belly in submission. These are very bad for the ego and best suited for real tragedies, fraud, accidents, calamities and other industrial or infrastructure and government type of communicators.

I am sure there are hilarious variations sitting out there in your very fertile and successful minds and would love to get any more classification here or a anonymous war story, do feel obliged to share your scary knowledge with the tribe.

These are some concerning times that need both awareness of the stakes and training, if it is your privilege to be charged as the guardian of your brand and company image. There are lots of ploys the feverish hack employs to in the get-rich-quick-or-get-fired-trying, exclusive hunt. You need to understand that it is their job to report, to analyze, to predict and to expose, the end is fine but the means are most questionable. This pool is further muddied by competition and the dirty tricks department using friendly media for planting, seeding or plain obfuscating an issue. I will not use examples but the watchful here will see and read patterns in politics, industry and most media reporting, even that front page headline or the lead story on that television channel that looks innocent at first pass. Go figure…

If they know that you know, then you will receive their respect and maybe the show can continue down the road for all. Right now these are dangerous times for Image and Brand and all seems fair in the media war for exclusives. Next week sticking to a statement and dodging trick questions on the phone. Happy skirmishing! 

Has it not been debated before? Yes, it has been. Have we not wasted enough cups of coffee arguing over it? Yes, we have. So, are we ready to bury and tombstone the topic? No, not in the near future.

The debate over what a client says he wants and what he really wants will live for as long as the marketing communications and, more specifically, the PR industry lives and thrives. The briefs will always be brief and the expectations will mean ‘under promise, over deliver’ (the mantra that all PR managers chant around their mentees). I would have never brought this up but for an incident that spewed out the rotting question – should I believe what the client wants or am I looking in the wrong direction?

Picture this – the Chairman of a large and well-respected real-estate major briefs a PR team about what is expected from the PR campaign. Brand image, reputations, lineage, forthcoming IPO: almost everything is discussed. The expectations are clear – the company is to be projected as the leading real estate player in India. Everything sounds positive. The agency has bagged the account and is eager, satisfied and very comfortable in the extra soft, leather sofa. The old man seems a decent bloke. “No sweat, Mr. Chairman; your will be done.”

The team steps out of the suite on the 10^th floor and is immediately ensconced by the till-now reticent Corp Comm manager. Two things are made clear. The cheque will be signed after the press coverage report is received. Whatever the Chairman said was gas. The success of the campaign would be directly proportional to the thickness of the media coverage report, which should start thickening as soon as the team leaves the client’s office.

Now, wait a minute! Where exactly do brand strategy, image management, PR policy figure in this dry and very hollow scheme of things?

We can’t deny that there are more opportunities for PR professionals in India than ever before. Companies have started valuing the importance of public relations for their business. But when it comes to measuring its success it is still how thick a press coverage report looks. Building relationships with the target audience, nurturing a public image, paying attention to the demands of that ever important ingredient to your success called Press – these concepts will still take some time to bloom. So when a new luxury store is opened, the thrust is not on the years the brand will spend in India and how it should be perceived by the niche consumers. Sadly it’s on how many video cameras are seen at the launch and how many press clips appear after the hackneyed P3 party.

But we should not be complaining too much. There was a time when PR meant going on media rounds with bad photocopies and even worse media lists. Press coverage was really about cutting every single newspaper snippet and admiring it with the zest of a mother looking at a new-born baby. Things have changed a bit and the same things are now done with much more style…

In hind sight, the days when more and more companies would expect agencies to walk the talk and do some real PR wizardry are round the corner. A few of us need to get out of the complacent mode and be willing to do things differently. If the ‘MNC culture’ (another cliché awaiting burial) has survived and thrived, we can be sure that more professional understanding between PR agencies and companies can’t be far behind. Till then the debate will continue and many more words will be wasted. But only briefly…

Last night the Kings XI Punjab made another killing! Shaun Marsh produced what some would colloquially describe as giving a right walloping and Yuvraj Singh followed through with more arson on the pitch; the two are the cynosure of all eyes in the cricket world in India, the Commonwealth continents and many points further.

This wasn’t always the case, suddenly a team that was for long an underdog is making huge waves. The IPL analogy is no different, it came from nowhere and took over the house, and those in the marketing and PR fraternity who were watching the wind speed and its direction are smiling, while the laggards are now wringing their hands in furious frustration at the massive opportunity loss.

A few months have passed since the marketing and PR landscape got hijacked by IPL, the usual heavy-lids marketing and PR veteran, already bored to death with the monotony of the hot summer, mistook it for a flash in the pan, many weeks later it was still there refusing to go away like a bad nightmare, rocketing TRPs and bringing in eyeballs by the truck load for competition; the ones who got on the band wagon are laughing to the brand bank, the ones that did not have conceded defeat. The ’serial shock’ gave all channels a huge scare and the war moved from the pitch to the air waves as the IPL tsunami sucked all eyes to a single channel away from the staple ’soap and serial’ diet!

Team sponsorships that went a begging are now worth their weight in gold and next season; by all means, do please expect to see the phenomenon of inflation translate to cricket sponsorship. In these incredulous times of USD 130 for a barrel of crude oil, why should inflation be confined to steel, onions and cement?

The fight for eye balls has been won by mobile companies, banks and FMCG companies being the usual suspect that also ran and got some successes. The losers were car and bike companies, ringed in first by the RBI triggered, inflation killer, CRR measures, that squeezed the already flat credit situation. Across packed stadium; the howls of delight and screams of incredulity submerged the Bloomberg story reporting how this had been the lowest growth in the last 10 quarters for India.

As crude oil price insanity triggered troubling visions of more tax and ‘cess-upon-more-cess’ crowded my radar, the oil companies were slowly sinking and losses were being reported first time in the current quarters of these public sector behemoths. As ministries quibbled over customs, excise, luxury tax and oil stabilisation funds, the screams of cricket hooliganism in stadiums kept growing louder, so much more dignified than the marauding Chelsea club fans in England that would shame Genghis Khan but the days are not far! Welcome to the Indian version of the superbowl!

As stories got pitched to the print, television and online spaces and the pickled brain of the now smiling senior PR types picked up the sweet stink of plugs a headline or byte away, agencies were being whipped to leverage the sponsorship investment and brand types were churning websites and campaigns by the dime across outdoor, print and online; search or ad word. Here in this very fertile climate unnoticed a bevy of writers, television anchors and producers were taking birth.

In the text message histrionics of Shah Rukh Khan and Vijay Mallya’s tantrums, the hugs of Preity Zinta and the exploits of Ness Wadia with the Punjab Police hijacked dinner and tea time conversations across the homes and offices of the unsuspecting consumer in a heady brew, without alcohol, nicotine and caffeine. Healthy I thought!

In this entire din, the lessons have been many and things have changed forever in sports marketing and PR. The heady mix of entertainment, blaring team songs and not to forget the introduction of cheer leaders in a morality stricken nation, helped tone down changes that would have otherwise not gone down well.

I am talking about the erosion of nationality as the basis for cricket teams. Questions about how ex-team mates will reconcile their fury and belligerence once IPL is over and things are back to normal for the Indian, Sri Lankan, Australian and many other teams. Of course and then unlearning all that when the next IPL starts. In the confines of Wankhede, Eden Gardens, Mohali and many other cricket stadiums, the energy was electric and someone watching the same show on TV would never understand the fury of the music, the hysteria whipped up by the cheer leaders and the crowd as it chanted favourites or booed down others.

The good change that has again gone largely unnoticed like the bad is the new faces that have got the opportunity to play with the reigning cricket gods. Good for India and good for cricket and definitely good for brand endorsement, marketing and Public Relations!

As I wait for the semi-finals, I doff my hat to LK Modi and despite the large headline in a prominent Indian newspaper harking back to a real or imagined misdemeanor 20 years ago in a foreign country, life in India after IPL will never be the same! They are obviously trying to get back at his temerity in bringing in IPL Media Guidelines in the usual petty and spiteful style characteristic of the large egos of the rather spoilt Indian press fraternity. Long live IPL!

Though I am not a politician, politics fascinates me. I am one of the very few fortunate PR professionals in the country, who did political communication before and I still enjoy doing it as much as I enjoy watching the mysteries of Indian voters unfold in uncanny manner. I find elections more exciting than T20 cricket. The war is more intense than that of any form of sports. We have been seeing some never seen before use of communication tactics & tools in the race for Presidency in US. But, I am going to talk about BJP’s recent Karnataka win and how they went about crafting the victory using the most potent weapon of mass awareness.

I don’t want to analyse the win or the strategy they have adopted. Our friends in the media have already done enormous stories on it. We are going to discuss about how to know what to do and what not to do and how really one does effectively to win consumers or voters. And that’s what is called strategy.

It’s all about common sense and gut feeling…

Opinions polls painting different pictures, various researches showing some funny trends but you know what is right. You apply common sense to connect with common men and understand their wish. Do your own research to find out whether what you are saying is making sense or not. Above all, believe in what you are doing and do it well.

Identify the need…

Know your consumers. It is always said that once you know your consumer, you don’t need to know anything else. Identify what connects you with your consumer, what she needs and how can you fulfill her demandments (I had a book ‘The 10 Demandments’ – someone borrowed it forever. If anyone of you have a copy, please allow me to borrow and never return!)

Be independent in your thinking…

One of the biggest mistakes we make is compromise and never does business on our own terms. We follow industry trends, try to benchmark against someone and so on… Hey, c’mon guys God has given you a brain to use it and create something of your own and not to become Annu Mallik or Pritam or Mahesh Bhatt. Chart your own way and if I have to use management jargon here, develop Blue Oceans and enjoy the splash.

Choose your team carefully…

If everything goes well, Rajasthan Royals will be the champs of first IPL series. I have heard a RJ of one of the FM stations in Mumbai making a mockery of team at the beginning of IPL and now I am sure that RJ or the person who wrote the script must be feeling like hiding his face in the sand like an ostrich!

Great team is a team where every member of the team contributes towards the success and that forms a winning habit.

Know your competition…

This is another KYC – as important as knowing your consumers. Know as much as possible and do your homework right. Find out gaps and fill those gaps. Find out defecting consumers and grab them. Find out traitors and stay away from them. Know when and how they dance and what the platform they dance on is made of.

Learn the art of deception…

If you have read the Art of War by Sun Tzu, you know what I am talking about. It reads, “When able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe that we are far away; when far away, we must make him believe we are near.” I rest my case, your honour! Now, it’s up to you to write the judgment!

Leaders lead to serve people…

Leader should inspire trust. You should know who the leader is and he or she should be able to take his/her people along. Leaders do not get created by high command’s whims and fancies. Leaders emerge from within. They show the path, take responsibility for defeats and share fruits of winning. Lead from the front and again pardon me for going back to Sun Tzu but as he wrote and I quote, “The Commander stands for the virtues of wisdom, sincerity, benevolence, courage and strictness”.

Mission & Vision…

Share your manifesto, based on needs of your stakeholders. Connect with everyone emotionally and lead with passion. Success if yours to be taken. Winning will surely become habit and never fail to deliver on what you promised. Otherwise, as one of the old Bollywood song sings, “Yeh public hain, yeh sab jaanti hain… Andar kya hain, Bahar kya hain… yeh sab kuch pehchanti hain…”

Politics can be dirty but learning something from it, is not.

Take care my friends and don’t stay away from politics! Our country needs good servant leaders. Do you have it in you?

PowerPoints can often make or break a career and we need to master the art of creating good looking PowerPoints, especially if we are working in the corporate world. Here are some good reads and tools from across the web and the blogosphere to help you get started in creating a good design.

Remember like experts say, creating a good PowerPoint is a work of art – the visual appeal and construction of words should harmoniously depict and help in what you intend to say.

1. Office 2007 – Firstly, before anything else, lets get the weapons and ammunition right. I kept on repeating this but the US army is the top armed forces in the world not because the Americans are stronger than the people in other countries, but majorly because of the superior weapons they have. So taking that into account,  how about upgrading our own hung MS Office 98s and XPs to Office 2007 (Microsoft is not my client), if you are not already. The visually appealing shapes, templates, and designs you can create so easily in Office 2007 will seem like impossible in the other previous versions of MS Office.

2. Templates – You can use the MS Office themes and download more from here. However one problem with using these templates is that everyone uses them, so your presentation looks like a college student’s homework. You can break free from the default flashy and extra colorful Microsoft templates and use your own templates. Check out the designs of some award wining presentations here. You don’t need to be a master designer. A white background is suitable for almost all types of presentations. Here is a simple one I have used way back, in a plain white background with one picture.

Ok I realised it looks much better on the PowerPoint, but nevertheless to prove a point, I am not deleting it. :-)

3. Layouts – Chuck the standard layout designs and create your own style. All slides need not have the standard layouts throughout, meaning you can move around where you put the text and the pictures. For myself, I stopped using the default ‘Title’ and ‘Title and Content’ layouts long time back, because I see that layout in every other presentation.

For instance, for proposing a event speaker opportunity to a client, this slide below should be sufficient. The presenter has to know the details of the events at his/her fingertips, or have it in a piece of paper though.

3. Fonts – Personally I prefer Calibri. Yes that’s the default font in MS Word in MS Office 2007. It is a sans serif font, the family that is preferred by experts.

Regarding the font size, everybody has his/her own views on this. Read on what experts say about font here at Digital Inspiration. Though a 30 point font size might not be practical for our PR plan and pitch proposals, I suppose font size shouldn’t go down beyond 16. I said this considering what works basis the sizes of most of the conference rooms I encountered. But this might not be ideal for events. So when Guy Kawasaki says 30 font size, probably he must be refering to big events where he give his presentations at.

4. Content – Most experts agreed on writing in phrases, not complete sentences. One or two phrases per slide should be enough. Now the problem with such presentations is that they need expert presenters. For those of us who are few years into the business, we cannot start talking for 5-10 minutes by looking at a picture. Sure I can talk about my blogging habits for hours, but not on the IT consulting industry’s issues and trends in India, unless I have done a big homework. But hey, maybe that’s the clue – homework.

5. Pictures – Pictures are the soul of the presentation. Without pictures, presentations become such a drag and corporate blah blah. Right pictures help bring out an idea more clearly for the audience. I also read somewhere, maybe Seth Godin’s blog, that your words on the slides are for the intellect of your audience, your pictures are for appealing to their emotions. Anything to grab that contract.

I also have another point. If you don’t write much, you don’t reveal much of your ideas in written if you need to leave behind a copy of that ppt at the end of the presentation.

Alos, Ellen Finkelstein says a very valid point that bullets are boring and if you write in bullets, people start reading them and stop giving attention to what you are saying. She says instead of having three bullet points in one slide, you can break them into three slides.

For examples this slide ….

can be broken into this…

this…

and finally this….

You can find pictures for your presentations on Google Image Search. Or if you worry about copyrights, then Stock Xchng provides free images. For Indian images try Dinodia.

6. Golden Rules to Remember from the Masters – I won’t say much here. Read on from the masters. These are my two favorite posts on PowerPoints. The first is a ten tips list from Garr Reynolds. The second is a post from Seth Godin giving his superb tips. Be sure to check these two links out.

Also are 10 points to learn from the world’s best PowerPoints contest as a checklist. Then here are 10 do’s and don’ts from Micrososft Small Business Center.

7. Tips and Tricks -  Learn how to frame your presentation on a Word file and then later import it into a ppt, with formatting intact here. This will be good to just concentrate on the content without going for the design in the initial stage. Then there are also more tips and tricks on this page as well.

More PowerPoint readings – The PowerPoint FAQ.

Do you have any tips to share, or some nice powerpoint slides toshow off, well share the tips on the comments. You can upload your slides on Box.net or some other place and share the link in the comments. If we have enough of the nice ones, we will list them out on the blog together.

Next time you head to Wikipedia to search for anything, stop and redirect yourself to Qwika. This new search engine indexes 1158 wikis in 12 languages and has 21,964,380 articles in its index. Most of the search results you will find are from Wikipedia’s various language editions and Wikia pages, but it is definitely a time saver, if you are the wiki researcher types.

There is also a IE and Firefox toolbar that allows topic search, keyword search, and even unlikely features like pop-up blocker, search highlight, and site ranking displays.

So now we have Qwika for search on search on wikis, Twing for search on internet forums, Truveo and Blinkx for video and audio search, and Pipl for people search, besides the omnipresent Google. Good for researchers.

Also check out Top Online Research Resources for PR and marketing Professionals

Google Adsense is without doubt the most popular online advertising network and used by many small and big site owners alike. And we would love to hear how we can earn more from the system. Here are 10 useful tools to help you boost your usage of the service, understand it better, and perhaps help earn more.

Adsblacklist

Adsblacklist is a site that lists the Made for Adsense (MFA) sites and Low Cost Per Click (LCPC) ads that Google Adsense users can add to their Google Adsense Competitive Ad filter tool.  To use the Adblacklist tool, you need to register yourself and your site. Once that is done, click on the Generate Filter List link on the left hand sidebar of the Adsblacklist site. This tool can generate upto 200 MFA sites or LCPC ad sites if you have a free account, or generate all that it has in its database if you are a premier account holder. You can also contribute to Adsblacklist by reporting MFA sites or LCPC sites that you have discovered.

Adsense Earnings RSS feed

Adsense Earnings RSS feed is a script that you can use to generate a RSS feed of your Adsense earnings, clicks, or other reports. So if you are the RSS buff who wants every information on the RSS reader, this is the tool for you. To use this, simply download the script, customize it a little by adding your Adsense login information and the range of days you want to aggregate data of. Then you can upload the script on your own server or some secret place on the web.

Ads Preview and Comparison Tool

Ads Preview and Comparison Tool is an online tool that allows you to preview the ads that will appear on your site from Google Adsense, Yahoo Publisher, and Chitika.  You can preview Google Adsense text ads, adlinks, and image ads in various sizes or compare them with corresponding ads from Yahoo or Chitika. This is quite an interesting tool and you might be surprised with some of the ads that may come up on the preview.

Adsense Charts and Graphs

Adsense Charts and Graphs offers eight charts for your Adsense data based on impressions, impressions (Cumulative), clicks, clicks (Cumulative), clickthrough percentage, earnings, earnings (Cumulative), and earnings per click. If you are the type who likes to study your Adsense data thoroughly with charts and graphs, then this is the tool for you. To generate your charts, you have to download the AdSense CSV file from your account and upload it on this online tool.

The charts can come out with some useful information like when did your earnings peak, when did it subside, which are the best performing channels, etc.

AlternateURL

AlternateURL replaces the Public Service Ads from Google Adsense on your site with paying ads. You can register at the site for free and generate the AlternateURL code to use on your site instead of the Adsense code. Simple as that. AlternateURL works on a 50:50 revenue sharing model with its publishers. They pay through Paypal monthly. You can also track your click reports from your AlternateURL account page.

There is a similar service to this from Adsense through which you can color mask your ad block, use an image, or make your ad unit collapse whenever there are no paying ads to display.

ClickAider

ClickAider is an online tool that will track clicks to Google Adsesnse ads and ads from other ad networks that are displayed on your site. This can be an useful tool that will provide you information like which advertisements are the most preferred by your readers. ClickAider also tracks where your site visitors come from and which outbound links they follow from your site.

Google Adwords Keyword Tool

Google Adwords Keyword Tool is essentially an online tool for Google Adwords users but Adsense users can take advantage of it as well. You can use the tool to generate a list of top keywords on any descriptive word, phrase, or website address. The generated list of keywords are also rated based on the amount of advertisers bidding on them, search volume in a particular month, and the average search volume. This gives you a sense of high paying keywords that you can used on your site to attract high paying Adsense ads.

FilterTool

FilterTool is a cool online tool that you can use to find a list of sites whose Adsense ads are likely to come up on your site. You can pick the bad sites from this list and add them to your Adsense filter list. You can also sort out the good sites and keep them separately so that the next time you run this tool, those sites are exempted from showing up. FilterTool is available for a free trail of 14 days.

Pubmatic

Pubmatic is a tool that you can use to optimize the ads you get from your various ad networks including Adsense. Once you register at Pubmatic, you can add your Adsense account details and generate the html codes that ypu can use on your site in place of the Adsense code. That’s all. PubMatic will get the best ads in terms of size, color, text/banner/video format, etc. suitable to your site.

SysSense

SysSense is a light tool that will sit on your system tray and monitor your Adsense account. The first time you run SysSense, you will be ask to set up your Adsense account. You can provide your Google adsense login ID and password and you are done. There are lot more features here than you will find on the Firefox addon tools providing similar services. For instance, there is the currency convertor, and the auto update that you can set from anywhere between 1 minute to 5 hours. You can set what information you want SysSense to show including page impressions, clicks, clickthrough rates, effective CPM rates, or earnings.

Once upon a time not so long ago, DivShare used to be my best file sharing service, beating Box.net and all the others in terms of features, usability, interface, or space. DivShare doesn’t limit your file uploads to 10 MB like Box.net does on its free account. It provides you with a big 5GB space. Its features such as the AJAX search and fast multiple file upload tool are wonderful. The service was even nominated for Webware 100.

Not anymore. Why am I saying that? Read on.

Apparently the company is running sort of funds or whatever and are doing all it can to get ad revenues and get the free users to turn premium. I understand every business needs funds and DivShare is no different. But whatever they are doing now, they are becoming a little too much for my liking at least and not what I would like my (trustworthy and solid) file storage site to be like.

For instance, now when you log in to DivShare, their premium account rates and super discount charts greet you instead of your dashboard. When you do a ‘No Thanks’ and continue to your account, everything seems fine and looks the same as before. But wait until you send a file to your friends and this is what they will see when they open the file link.

This is a page full of ads and looks no better than a spam site. Just imagine you are sending that link to a client or a business partner and this is what they see, along with two pop-up ads. Not only that, when you click on the download link, you are taken to a new page , again full of ads, and asked to be waited for 15 seconds before getting redirected to the final download page.

What also made me lose complete faith in DivShare is that they have recently made their services unavailable in 12 Asian countries. Reason: “the online advertising market in China and Southeast Asia is much weaker than in other parts of the world”. This is bad news not only for the DivShare users there but also means that you cannot send files to people in those countries. Thankfully Indian companies still advertise in the site and the service is still active here. But I don’t know for how long.

I don’t mind paying for their premium account but when there are so many services providing the same services free of cost, it’d be a bit silly to find a service provider who asks you to pay up.

By the way, I don’t work for any other file sharing service providing company. This is genuine consumer dissatisfaction.

It was after a long lunch session that she shared this with us: “They promised me an exclusive. The interview with the Chairman was to happen in the next couple of days. The meeting was cancelled at the last minute. Reason? The Chairman had to fly out of the country. Next day I saw the interview promised to me in three different newspapers.”

This is part of an amusing conversation my colleague and I had with a senior business journalist from a leading English daily. The ‘they’ she refers to is, of course, a PR agency. Have you come across an incident like this in your PR career? Something promised to a journalist is never delivered – an important piece of information, an exclusive one-to-one, a research report. I am sure you have because it happens all the time.

Among the many bad things that we – PR pros – are accused of, not keeping promises tops the list. It’s an age-old discussion: “why can’t they stick to their word?” This happens in other industries and the communications industry is no different. So why is it that PR agencies are seen as incorrigible truants, and why have we created such a mean reputation for ourselves? If you have seen Colin Farrell in the movie Phone Booth, you know what I mean.

I can think of two reasons immediately. First, the stakes in this business are high and sometimes we fail to understand how important content is for a newspaper. Second, the pressure to please the client and keep our bosses in good humour. Actually there are more reasons but I want to end with two.

I have spoken with a few friends in our industry but there is no satisfactory answer on how to curb the ‘menace’. We are also naively unsure if this menace exists. So very often these incidents are shoved under the carpet and the thrust is on moving on with our lives. We are also uncertain if our industry is in need of an image makeover.

A few weeks back, a journalist from a business magazine met our client and was ready to file the article. So far, so good. But there was a problem. The information shared with the journalist was incomplete. Our client would have been in big trouble if the article was published. We contacted the journalist and promised him more information for a much better article. He was adamant. He had a deadline to meet. Even after speaking with him a number of times there was no headway.

We knew nothing else would work now. So we decided to do just one thing, be 100% honest. We called him up and laid bare the facts – if the article was published, our client would have to do a lot of crisis management; a few, very innocent heads would roll; we might lose a very good account. It was not a pleasant call but the article was never published. Of course, the journalist didn’t talk to us again. That is, till last week when we bumped into him. After some initial hiccups, I am happy to say, things were normal again.

There is no moral of this story. At best I would say that being honest sometimes works, even if it means getting badly burnt in the process. I can see many of you shaking your heads in disagreement. If you have a better solution, it’s time we used it.

Image source: http://www.freeimages.co.uk/

There have been many Greasemonkey scripts and Firefox addons that do the job of adding pictures and links on Gmail signatures. As you know Gmail, on its own, doesn’t support the use of html and pictures in its email signatures in order to prevent misuses. So these scripts and addons have been the favorite lot of many who wanted to spice up their emails a bit. However since the new version of Gmail debuted, many of them have ceased to work.

But luckily here is one script called Gmail HTML Signatures that still works. It not only adds pictures and links on your signatures but also enable float. In other words, when you are replying to an email, your signature will be visible just below your message and not after the copy of the original email embedded in your reply. See screenshot of a signature below.

For newbies, please note that you first need to install the Greasemonkey addon on your Firefox browser and  then this script. After you have installed the script, when you open your compose editor, you will see that just after the ‘From:’ section, you will see a link called ‘Create Signature’ . When you open that link, you will see a window where you need to add the html code of whatever signature you have created.

If you don’t know how to create a html and want a quick solution, you can use a free online WYSIWYG editor like this one at Real Graphics. Create your signature, format it well, add the font colors and the picture. When you are through, click the toggle (< >) button and copy the html code from there.

Remember if you using pictures, be sure to fill the  description of the picture in the ‘Alternate Text’ in the upload window. Whatever you fill there will come out in the alt=”…” section of the html code. For example: alt=”StumbleUpon”.

This will ensure that the image description is shown whenever your email recipient can’t receive html emails. Just like in the screenshot above.