Digital & content marketing- integrated, experiential & emotional

Issues with bloggers relations today in India

February 12th, 2016

Back then, we used to brainstorm what topic would interest bloggers. Now we discuss how many tweets we can get out of them within a particular budget. Those days, bloggers wouldn’t even want to edit a published post but put up a correction or an update. Now, in many blogs, you can get changes done Read More

Nutrition – top 3 things you need to know

August 17th, 2015

The topic of nutrition is confusing and if you start reading online, there is an overload of information that you probably would get lost in the maze of researches and experts. After reading like hundreds of websites and expert blogs, I have been able to sort of deduce all the mind boggling information into three Read More

How a bad app can make you lose your customer

July 23rd, 2015

I used to order pizzas occasionally from Domino’s from office for my daughter at home. Using the Domino’s mobile app, I would pay off upon ordering online so that people are not bothered about paying cash at home. Off late, the problem with the Domino’s app was that even though the bill would get deducted Read More

Moving back to digital engagement

October 17th, 2013

Just a quick announcement: From next week on, I will be moving back to working on digital engagement strategy and campaign management and looking forward to do some kick-ass stuff. I will be joining Avian Media as the Head of Digital. It is a relatively younger organisation than the last three ones I have worked Read More

How to make your digital PR plan better

June 18th, 2013

If you read the previous post on how to integrate digital into PR plans, we discussed about a particular example of a developing a PR plan for a mobile phone with a good night time camera. We talked about how we can create a microsite and organise a contest for fans and support this contest Read More

Average engagement rate of top Indian brands on Facebook

June 10th, 2013

Engagement Rate (ER) for Facebook pages is defined as ‘People Talking About This’ divided by the number of fans multiplied by 100. It basically tells you how engaged you are with your fans on Facebook. You can spend lacs of rupees on getting new fans but if you are not managing your community well, your Read More

Role of online in providing a great customer experience

June 7th, 2013

Today’s new empowered customers want products and services to be designed, sold, delivered, and serviced in a way that suits them. They want to be active co-creators, not passive consumers. What does this mean to competitive organisations in the marketplace? Harley Manning, co-author of ‘Outside In: The Power of Putting Your Customers at the Center Read More

How to integrate digital into your PR campaigns

June 3rd, 2013

Enlarge diagram Figure 1 represents a typical PR plan restricted to media relations. First, we identify the key messages to be delivered and the media to be utilized to deliver those messages. Post that, conduct a series of appropriate PR activities to get the desired results. Figure 2 shows how we can create an integrated Read More

Who should manage social media – marketing or PR?

May 31st, 2013

There are discussions around who should own digital within organisations – marketing or PR? As everyone knows, traditionally marketing mainly looks at generating leads/sales and PR mainly aims at generating positive reputation, which has mostly come to mean positive media stories. The marketing department used to take care of emailers, website, SEO, banners, advertisement, etc. Read More

Social media marketing trends in India

May 9th, 2013

Since joining Ernst & Young India to help establish the digital advisory stream, one of the projects we have been involved in was a study on how some of the biggest and most popular brands in India are conducting their social media initiatives. While as industry watchers and digital professionals, we had a lot of Read More